At Assisted Homes (referred to as “we,” “us,” or “our”), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website, register for property availability, or book a consultation with our portfolio managers. We act as a Data Controller under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We may collect and process the following types of personal information:
- Identity & Contact Data. Full name, email address, telephone number, and any other information you provide when filling out forms or requesting yield plans.
- Investment Profile Data. Information regarding your investment budget, risk profiles, property preferences, and timelines provided during consultations.
- Technical & Usage Data. IP address, browser type and version, time zone setting, operating system, and details about how you interact with our website (collected via cookies and analytics).
How and Why We Use Your Data
We will only use your personal data when the law allows us to. Most commonly, we use your data for the following purposes:
- To Provide Our Services. Processing your requests for availability, yield plans, and arranging consultations with portfolio managers. (Lawful basis: Performance of a contract / Legitimate interests.)
- Marketing & Communication. Sending you curated access to high-performing Specialist Supported Housing assets and property updates. (Lawful basis: Consent / Legitimate interests.)
- Website Optimization. To improve our website layout, performance, and user experience based on analytical data. (Lawful basis: Legitimate interests.)
Data Sharing and Disclosure
We do not sell your personal data. We may share your information with trusted third parties only to fulfil our services:
- Registered Providers & Care Operators. Where necessary to facilitate property deals or address specific local authority demands.
- Service Providers. IT, CRM, hosting, and marketing platforms (such as Tilda, analytics tools, or email delivery systems) acting as data processors.
- Legal & Regulatory Bodies. If required to comply with statutory obligations, UK law, or anti-money laundering (AML) regulations.
International Data Transfers
While we primarily operate within the UK, your data may occasionally be transferred to and processed in countries outside the UK (for example, if our CRM servers are located elsewhere). We ensure all such transfers are protected by standard contractual clauses or adequacy decisions recognised by the UK government.
Data Security
We implement robust technical and organisational security measures to prevent your personal data from being accidentally lost, used, accessed in an unauthorised way, altered, or disclosed. Access to your personal data is restricted to authorised employees and partners who have a business need to know.
Your Legal Rights
Under the UK GDPR, you have the right to:
- Access a copy of the personal data we hold about you.
- Rectify any inaccurate or incomplete data.
- Erase your personal data (“the right to be forgotten”).
- Restrict or object to the processing of your data, including opting out of marketing emails at any time.
- Data portability to transfer your data to another provider.
